AI ad platform
Segwise.ai

Objective
Building a platform that helps marketers generate winning ads, backed by their data.
Ident confirmed — online at Segwise.ai
Software Engineer Frontend · Backend · AI
I build things for the web. Scalable systems, sharp interfaces, and the occasional technical talk.
bio.shard — decrypted
I am a Software Engineer at Segwise.ai and a 2026 B.Tech CS graduate of KIIT University. I really love to build awesome stuff. Beyond building, I'm passionate about giving technical talks. Building scalable systems is my forte. When I'm not coding, you'll find me in a café, lost in a book, or I'm out travelling because I'm an excursionist at heart.
6 gigs since 2018 — select one
AI ad platform

Building a platform that helps marketers generate winning ads, backed by their data.
Ad analytics

Built a co-pilot for ad creative analytics.
Coding platform

Engineered a coding platform from the ground up, serving 20,000+ monthly active users. Integrated GraphQL to reduce network calls, optimizing performance and improving LCP, CLS, and other core web vitals for a seamless user experience.
FinTech

Built the frontend of a customer-facing web and mobile app for a FinTech product. Worked with critical data like PAN, Aadhaar and eMandate. Also built end-to-end internal tools for analytics and loan application approval.
SaaS

Developed the backend and frontend for a Kanban-style list-making application, and the frontend of a SaaS product that helps startups accelerate their growth. Integrated a chatbot and the Razorpay payment gateway.
Android apps

Made Android apps and served clients all across the country. Published more than 10 apps on the Google Play Store, with 10,000+ installs and 500+ active users.
what's installed
Claude · Codex
Building AI-powered products with Claude, Codex and a custom agent harness, including a platform that helps marketers generate winning ads backed by their own data.
4+ years
Building scalable, high-performance web applications using React, Next.js, and React Native. Strong expertise in state management libraries like Redux, Zustand, and Recoil.
Go · Node.js · Spring Boot
Building robust, scalable backend services using Go, Node.js (Express, Nest.js) and Java Spring Boot. Experienced in designing RESTful and GraphQL APIs for high-performance applications.
Workshops
Extensive experience in GraphQL for both API development and client-side integration. Have conducted online workshops on GraphQL, showcasing deep understanding and best practices.
Ship it
Deploying and scaling applications using Docker, Kubernetes, Jenkins, GitHub Actions and other CI/CD tools. Experienced with Vercel, Netlify, Heroku, and traditional cloud-based deployment strategies.
AWS & more
Hands-on experience with AWS services (EC2, S3, RDS, Lambda, CloudFront) for building scalable cloud solutions. Familiar with Google Cloud and Azure as well.
Jest · Cypress
Strong background in writing unit, integration, and end-to-end tests using Jest, React Testing Library, and Cypress to ensure reliability and maintainability.
OLTP · OLAP · NoSQL
Working with PostgreSQL, ClickHouse for analytics, MongoDB, MySQL and other NoSQL solutions. Also skilled in caching and real-time data handling using Redis, Kafka, and Elasticsearch.
Figma
Translating UI/UX designs into responsive, high-quality web applications. Using Figma, Adobe XD, and Sketch to create intuitive and user-friendly interfaces.
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let's build something
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